re: I need to lose weight

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Oh I totally agree with you there, it's just that from a practical point of view, for most people it is much more difficult to burn 100 calories (jogging/walking a mile, say) than it is to cut 100 calories out of their diet (skipping a single coke).

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I get you and I agree. I guess I was looking at things from an "everything being optimal" standpoint.
If people casually want to drop pounds the simplest thing they can do is limit themselves to three meals, no more than one plate per meal, and drop all sugar drinks. I know someone who lost close to 70 lbs over two years doing this. Didn't come off over night but they didn't make any drastic changes to their diet. Still ate "poorly" but controlled the portions.