re: Listing agreement termination fee?

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On the listing agreement is a termination fee of $500.

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My assumption is that this is to cover any marketing costs associated with the listing (photos, signs, flyers, adverts, fuel, etc).

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Is this about average or should i negotiate lower?

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If the agent is spending money up front, I would think it is fair for you to give them six months to sell the house or reimburse him/her for the expenses they incur.