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re: Lululemon drops $10.54 a share in one day despite beating estimates
Posted on 9/11/15 at 12:17 pm to STLhog
Posted on 9/11/15 at 12:17 pm to STLhog
Lulu has the same business model as those michael kors watches which explains why they are overvalued
Lululemon marketed themselves as status symbol elite yoga/athletic attire. They got huge because they created the market and they ran a scarcity business model so that there was a high demand. The issue though is that to sustain growth, they will have to sell in volume and selling in volume kills the "status symbol" aspect of their brand. On top of that, you have UA + others entering the market with quality products cheaper.
Lululemon marketed themselves as status symbol elite yoga/athletic attire. They got huge because they created the market and they ran a scarcity business model so that there was a high demand. The issue though is that to sustain growth, they will have to sell in volume and selling in volume kills the "status symbol" aspect of their brand. On top of that, you have UA + others entering the market with quality products cheaper.
1
Posted on 9/11/15 at 1:28 pm to GenesChin
quote:
On top of that, you have UA + others entering the market with quality products cheaper.
Not to mention Nike ain't going anywhere and will always have "some" status.
good points on the MK stuff though. That fad died a swift death.
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