Alabama sorority recruitment video pulled after bikini usage criticized (video)

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TUSCALOOSA, AL (WBRC) -
A recruitment video posted by the Alpha Phi, Beta Mu Chapter has gotten a lot of negative attention.

In the video, sorority members are shown in various situations having fun.

But some critics of the video say scenes showing the students dancing in bikinis go too far and do not reflect the student life at the University of Alabama.

UA released a statement regarding the video, which has since been removed by the sorority, but copies of the video have gone viral.

“This video is not reflective of UA’s expectations for student organizations to be responsible digital citizens. It is important for student organizations to remember what is posted on social media makes a difference, today and tomorrow, on how they are viewed and perceived," said Deborah Lane, Associate Vice President for University Relations.

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A University of Alabama sorority has been slammed for their recruitment video which critics are saying is racially-homogeneous and lacks diversity.

Alpha Phi, who are based at the Tuscaloosa campus, uploaded the footage to YouTube and it has since been viewed 500,000 times.

But some have accused them of selling themselves on looks alone while one writer has said they are doing more damage to women than presidential candidate Donald Trump.

The very glossy and professional film includes the group of 72, mostly-white, members partying and attending events inside their sprawling sorority house.

There are also moments when bikini-clad sisters are seen swimming in a lake.

In an opinion piece for AL.com, writer A.L. Bailey said the video is worse for women than Trump, referring to comments he made to Fox New's Megyn Kelly during the Republican debate two weeks ago.
She wrote: 'It's all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It's all so ... unempowering.

'To the incoming PNMs, this video has a clear sales pitch: beauty, sexuality, and a specific look above all.
'They're selling themselves on looks alone, as a commodity. Sadly, commodities don't tend to command much respect.'

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