re: Premier League Kit Deals, club by club

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ETA: I'm pretty sure Jordan brand by itself makes more money in a year than Adidas does.

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Are you talking worldwide?

Jordan made $2.6B in 2014. LINK

Adidas made €14.534B in 2014. LINK

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Exactly. Nike 100% has a monopoly here in the US. They sponsor the best athletes and will soon have the rights to two of the big three sports in the USA.

Adidas would be completely under if they weren't a big soccer company in Europe. They're just as popular of a brand as Nike everywhere but here in the U.S.

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Well, you're right and wrong at the same time in my opinion. Nike is huge here, but they're huge because they've always focused on sponsoring athletes first and foremost. It's like Twitter and Beats By Dre. They knew that people want to be like celebrities so get them using the products, and people will follow. Now, they want to get leagues under their brand, and they're sacrificing individual entity as sponsors more to do so.

Adidas is starting to do the opposite. They're focusing REALLY heavily on locking up individual superstars and entities like United to get people associating them with these beloved individuals. They're about to pay Harden an insane amount to jump ship from Nike. They've already committed to what is an absurd amount of money with United. With the right moves with this tactic and the rise of the sport here, Adidas will see a big boost in popularity. They just need to be more proactive with getting themselves visible during "the moment". When you see pivotal sports moments, most of the time the Nike logo is right there front and center ready to be placed in an ad.