re: Great Concepts that were Poorly Executed

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I would agree with you except isn't a cameo when an actor portrays themselves?

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Interesting point. Check IMdB for all the cameos you see. Look for whether they're listed as playing "himself"/"herself" or whether they're listed as playing their name, i.e. Neil Patrick Harris is listed as playing "Neil Patrick Harris" in "Harold and Kumar." That means they're playing a character based on themselves. It's not an idle matter for these people, who care about image and want to make it clear that the "character" they play as themself isn't really who they are in real life.