re: Do people actually buy chocolate diamonds?

Got to admire an advertising campaign that sells industrial grade diamonds as a precious commodity. Of course the whole diamond thing being a precious gem is a DeBeers illusion. Diamond cartels are very smart and manipulate the market in several ways. For a very long time they have been sitting on vaults jammed full of diamonds to artificially inflate the market. Ever try selling a diamond back to a Jewler? The value only goes one way, Jewler to customer.