re: Batman V Superman: Dawn of Justice trailer rumor

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The trailer won't be ahead of Ultron. Marvel movies are distributed by Disney and DC are distributed by Warner Brothers they are in competition. Disney won't promote WB movies.

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The "quadrant" system. As many as six trailers play before features at major chains, like AMC and Regal. The studio releasing a given film typically has automatic rights to two of these slots, and theater executives (in consultation with higher-ups from various studios) select the remaining four. Though theoretically studios and theaters could attach any trailer to any movie, they usually decide which releases to promote by using the "quadrant" system, which divides potential audiences into four different categories: men under 25, women under 25, men over 25, and women over 25. Before chick flicks, theaters play previews for romantic dramas as well as romantic comedies, because they figure that's what young women will eventually want to see. Regal Cinemas also began matching red band trailers, which include profanity and sexually explicit scenes, with R, NC-17, and unrated movies in 2008. And sometimes theaters disregard quadrants altogether if something else ties the movies together—say, if they're all in 3-D. (It's impossible to show a 3-D trailer before a 2-D movie, since those audiences aren't wearing special glasses.)

Of course, since there are often more than four possible previews available in a given quadrant, negotiating which trailers make the cut can be tricky. The young men going to see Clash of the Titans might enjoy learning about any number of upcoming movies—Kick-arse, The Losers, Iron Man 2—in addition to the films already being advertised before the feature. Theaters further narrow the field by trying to treat all major studios more or less equally. They might play Warner Bros. trailers on 20 percent of all screens and Disney trailers on 30 percent, for example. The same trailers don't always play before the same movie at every branch of a large chain, so it's possible to spread the wealth around.

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