re: How much Push does Spieth's win give UnderArmor in the golf apparel bidness?

they are going to make an absolute boat load

Golf apparel isn't something I'd jump into with w/ both feet.

#'s are declining in basically all the important categories that lead to a healthy growing golfing community/market.

-Middle class is shrinking.
-Entrepreneurship/New Businesses have slowed dramatically.
-New businesses that do open run lean and don't employ very many people full time.
-Golf courses shutting down, especially marginal semi-private courses that opened during the Tiger/Economy boom.
-Water conservation movement is expanding, the waste of water to maintain golf courses isn't in the public's interest.
-Courses have expanded to be almost too big, take forever to finish a round.
-New amateur/youth golfers are Millenials who easily give up if they aren't good at something instantly. (golf takes time and practice to really play well)
-American businesses rapidly being sold off to overseas firms that do not value our tradition of doing business on the golf course.
-Baby Boomer retirees had their retirements gutted by '08 economy crash, golf looked at as a luxury rather than a necessity/life goal.
-The North Face makes superior products (if they went for a golf segment in the future, UA would immediately be the overpriced, inferior product)
-UA's strongest customer demographics aren't golfers and likely never will be.



I guess as a company strategy they've always got to look for expansion that sounds good to investors and shareholders and Golf is a pretty natural extension of their product lines and it'll surely do well, not sure if the juice is worth the squeeze at the end of the day. This only dilutes their core competencies.