re: What is your go to lure?

I try to fish them often, but don't usually do too well with them. I do much better with creature baits than jigs... but I'll see what I can clear up. The differences are pretty much where the eyelet is positioned on the jig head and the head shape itself. You can add whatever trailers you want on them.

Swim jigs are kind of like a spinnerbait without a the wire, and supposed to imitate a shad.

As far as I'm concerned finesse jigs and football jigs are pretty much the same (only difference I'm aware of is skirt design). Football jigs are shaped as such, where the weight sits on the bottom and the bait it angled up off the bottom.

Flipping jigs are pretty standard in jig head shape

Bouncing swim jigs is possible depending how good you are.

ETA - fixed bad info