re: CST showed the LSU/ULL game on tape delay due to advertising obligations

quote:

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Ronnie Rantz, on the broadcast for the game, made the decision to delay the broadcast of the game because of advertising obligations, he told The Advocate.

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I'd be curious to know exactly what he means by this. As a guy that places ads for a living, all things being equal, if I had placed my ads to run in a live sporting event, only to then have them run in a god damned tape delay, I'd expect a drastic rate reduction at least. What I would have preferred would have been given the opportunity to have the ad run as placed or be credited for whatever did not run because the game was cut short.

If advertisers pay full price for a tape delayed game when they had purchased a live event, they ought to hire new buyers...