re: What is the fastest/easiest way to get a website to the top of a google search?

Posting articles, announcements, etc.. regarding your business, cool industry news, trends, trade shows your company is in, new products from your suppliers, etc... in social media, such as Facebook, Twitter, Pinterest and LinkedIn can get your company lots of hits, particularly if you include links back to your company.

If you have willing suppliers, rep firms and employees, ask them to help you in your campaigns by reposting and commenting. Include hashtags for your business and products in Twitter. Repost theirs, too. Make it a two-way street.

One area overlooked by many people when using Google Ad Words is to use the names of your competitors and catch phrases of the product lines they carry. When people search for them, you want to come up, too, potentially creating more hits and showing up more in searches. I wouldn't 'Like' any of their posts, though.

Additionally, use LinkedIn. Actively build your network. Encourage others to contact you and link your contact info back to your website, creating more traffic. Join groups that touch on your trade. Join discussion threads. Start discussion threads. If you're an alum, join the local alumni group fo network.

Also, banner ads. Ever wonder about the ads you see here that sometimes are not local, but national? You see those because of your own search history, and in many cases, your 'recent' search history. You want your banner ads targeting people's recent searches, so be sure if you conduct a banner ad campaign that you have fully included as many ad words as you can. I've seen ads here on TD that probably very few other posters have seen because of my recent searches on particular technologies related to a particular use application.

Good luck. There are lots of ways to get to the top of the page or in the first page in search engines. It takes time, coordination of effort and organization. Dollars to throw at it can help.