re: A Chef's Perspective

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how did you come by the name "La Boca" and do you put much stock in the name of a restaurant?

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La Boca is a "burrough" of Buenos Aires located at the mouth of the Rio de Plata, hence the name.
Also the name of the most popular professional football team in ARG - Boca Juniors

I think the name should say something directly of yourself or a connection to the product you sell.
It should have some life behind it.
Those places that name themselves for the address....meh

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is there a point you can see where you, for a lack of a better term, curate your craft beer selection?

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no, not really. another poster here hit the nail on the head about the fact that we dont have the space to accommodate for more beers, i didnt desgin the bar to do so. The concept largely revolves around wine.
At Primitivo we'll have probably more than 20 diff beers- much of it "craft"