re: Google Glass essentially flopped...

quote:

---

Surely you agree that Google is a data-driven company. How would you suggest they acquire data about a market that does not exist yet, if not by creating a product and putting it out there? Early PDA's in the 90s didn't exactly sell like hotcakes, but they sparked an industry that led to today's smartphones. They created a set of goals for the component technologies to work toward. Those early products were what was possible with the tech of the day. Batteries, touchscreens, cell networks, efficient processors... everything improved to the point that smartphones could really take hold. Where would the industry be without the early pioneers creating what we might call "flops"? Who knows? I look at Glass the same way. There is little doubt in my mind that we are progressing toward tech that gets information to us faster and faster. Short of uploading it directly to our brains, it's hard to imagine a faster way than having it right in front of your face. So Google created a product that did just that. Now they know what worked, what didn't, what obstacles need to be overcome, and they have an idea of what techs need to improve, and possibly what as yet unthought of techs may need to be developed.

So where is the misstep? Should Google be embarrassed by Glass?

---