re: Has anyone been to Tulum, Mexico?

Yes. Been quite a few times. Tulum beach is awesome. The hotels along Tulum beach are small and generally considered eco friendly. You can find places that are very rustic almost the degree of Survivor to expensive boutique semi rustic places with A.C. If you like to get away from all the rigors of you regular life, it is perfect. If you prefer cruise ships and all you can eat all inclusives, it may not be for you. It has been about 5 years, but for the most comforts yet still a rustic feel, you may want to look at Anna y Jose...pricey but a very nice boutique Mexican hotel with an amazing beach front. We have also stayed at Mezanine and liked it very much...although no A.C. there