re: .

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If I'm choosing between to comparable products, and one is made with child labor, or dangerous working conditions, or whatever, and the other isn't, and I care about those things, how is it stupid to choose the product made in a way I find responsible and humane? Is buying products uninformed and indifferent to the way they are produced intelligent, or just being an a-hole? Why do you care?

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I kige this.

In economic terms, it simply means you derive utility from those factors, and you maximize your utility by purchasing fair trade goods.