re: Brady Hoke thinks the Big 10 is just as good of a conference as any in America

quote:

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Do you think coaches ever get tired of feeling they have to say shite they know is completely false.

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They're used to it. They know that a good part of the job is saying things to the media like "We know (upcoming cupcake) is a very good team and we respect them." Talking up your conference is just part of that.