re: Best Colleges - once more

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7.5% graduation rate

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22.5% retention

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Complete BS. It assumes 100% is optimal. If I see a school with 100% (or even high 90s), that tells me the school is a diploma factory.

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5% alumni giving

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Should be given more weight IMO. It's a good measure of the value alumni feel they received for their education. If you don't even feel they're worth $25 or $50 a year in donations, that says you don't think they're worthwhile. Only thing I'd change is giving recent alumni more weight than old alumni, so you don't have this metric dominated by what the school was like decades ago.

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22.5 % undergrad reputation

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Shouldn't be a factor at all. Purely subjective, and it's an evaluation of the brand name instead of the quality of education.

Should add in faculty to student ratio and percentage of classes taught by PhDs.