re: Who comes up with these lame challenges?

$31 million dollars and counting is why. You think the ALSA would have raised that much just by people giving out of the goodness of their hearts? Of course not. That's why we have benefit galas and 5Ks and golf scrambles, etc. It draws attention to the cause, regardless of the motivation. A 1000% increase in donations compared to this time last year speaks for itself.

And as someone who has a good friend of mine now confined to a wheelchair thanks to ALS, you can GFY.