re: You knew this was coming: John Carter should have been Guardians of the Galaxy

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Turning a profit literally, is different from being a successful film. They made a little money back, but there's a reason we either 1) Never saw a sequel 2) Or saw a reboot from those movies They were not successful, and the profit margin wasn't big enough to reinvest.

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You can quibble over the meaning of "successful" but I think Hollywood disagrees with you, which is evidenced by the number of super hero movies we see today. Your number 1 is clearly wrong. After the crime against humanity that was Ep 1, he still made two more, and they are among the highest grossing films of all time. After the shitty second Iron Man, they still made third one, which turned a huge profit, which is the only measuring stick for producers, IMO.

You're right about the really bad ones not prompting a sequel, because fool me once.......hence the "reboots," which you're also wrong about. The reboots are a way to resurrect a franchise that has had the life wrung out of it once, without waiting 20 years. They get to distance themselves from the bad predecessors and trick audiences into flocking to the same shite over and over again.

Adam Sandler is a horrible example if you're measuring average movies in general. In fact, he's a perfect example of a built-in audience because of his prior, huge successes. The fact is that kids will flock to super hero movies, especially ones which feature characters that haven't been done before or for a long time.

I think you're confusing "good" movies with successful ones.