re: Starting a small business

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I would be comparable to online sites. That is my goal. I was always sick at the mark up at GNC. (I worked there, so I know what it is) It would probably be 5-10% higher than online due to overhead but not anymore. I want to also provide pre/post workout shakes for the people going in/out of the gym. While they are in there, they would also just pick up some other things

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Post workout shakes may seem to be your biggest cash flow. But I am glad you realize what you have to do to be competitive for supplements. If I found someone 5-10% higher I would shop there for not only price, but to support local business. That part of your business could be viable. Like others say, look at competitors, gym proximity is a plus for you, and overhead costs.