re: is it just me or is FM radio unlistenable these days?

quote:

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In what Bloomberg calls a “digital push,” Disney announced that it is closing 23 of its 24 terrestrial stations, laying off nearly 200 people in sales and operations.

Disney is shifting its efforts and resources from terrestrial to the broadly-termed “digital” realm, which in this case means program distribution on SiriusXM and online streaming platforms. The company maintains a Radio Disney mobile app.

The strategy shift represents what Disney calls “the habits of the consumers we serve.” Inside Radio reports that only 18% of Disney’s radio audience tune in via AM.FM radio, with over half (66%) listening to webcasts and mobile apps — Disney’s “national audience of kids and families” has migrated substantially to non-terrestrial listening.

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