re: 3 things preventing soccer from gaining mainstream U.S. popularity

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Because random people who turn it on have no idea when the game will end. It's one of the simplest things there should be in any sport along with the score. Besides the fact that you have to know the rules of the game to know generally when the game will end, NO ONE watching knows exactly when the game is over until the final horn sounds.

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Games usually end near the added time limit. There is subjectivity and it's not a "perfect" system, but by no means broken.

I can see how it would annoy non-fans, but the inexact timing makes the late stages of the game very interesting. Not everything needs to be black and white all the time.