re: Why are the World Cup match times so early?

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Euro audiences get the prime time slots at this stage and beyond, which is fair considering the viewership numbers across the pond.

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first game is 6 CET/5 BST

second game is 10 CET/ 9 BST

those 12/11 games were rough in the group stages. Stop bitching people I was up till 1am or later for the USA games then had work a few hours later.