re: Amazon's user review system is worthless

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do you have any suggestions on how to fix the Amazon review system?

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no but it scares me how much they dominate not only reviews..but placement in search engines. yes you can be savvy and avoid amazon reviews but like weeds, they keep showing up front-and-center when you search.

i think the problem is these no-name companies have found a goldmine in 'shelf location'. amazon is 'democratizing' (for lack of a better term) shelf space. anyone can put something up on the shelf at amazon as opposed Kroger where Kellogg's or Blue Bell ice cream pay big money to get their product displayed at eye-level.

back to my tea kettle. google 'amazon tea kettle' and here's what you see. my fault for not looking into this further, but damn..1,600 reviews next to '79' *and* a best-seller label?

lesson learned. question amazon "#1 best seller" tags.

NOTE: amazon put the "BEST SELLER" badge up..not the company listing that crappy tea pot.

it does amazon a disservice to directly or indirectly endorse this product with a badge.

eta whoever heard of "modelco" anyway?