re: Uniform changes and recruiting

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I see what you're saying I think. These schools that change their uniforms every other day don't have the advantages lsu has in facilities, proven track record of putting kids in the nfl etc. so they have to do something to remain relevant to potential recruits.

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Maybe so. I think what I was getting at was that winning or at least a tradition of winning really outdraws the cosmetic appeal.

The brand of a team is the experience. If that experience is a winning tradition then the logo (uniform) will be a symbol of that experience and no one (including fans) will want it changed. If your brand (or experience of the product on the field) sucks, you are always trying to rebrand or rejuvenate the product. They would never put it so crassly but it is if their pitch is "we know we sucked last year and the year before, but this a new team, a new experience ...and we've got the uniforms to prove it".

I'm thinking of a restaurant chain like Arby's who have changed their logo twice in a year, where as McDonald's has barely changed at all. It's an illusion really as it's still the same experience. The new cosmetic wears off, as it's still a roast beef sandwich and we would rather have a burger.

ETA : I think Oregon is a unique situation with Nike and would be an exception. They have made "change" itself a tradition.