re: Book recommendations and other resources for marketing & salesmanship to HNWIs

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business or fund that caters to HNWIs (high net worth individuals) and/or UHNWIs (ultra high net worth individuals).

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Building a solid referral network is the key. I've had very little luck with traditional sales and marketing tactics selling to these folks. When I've come in as a referral from someone they already trust, it's almost automatic that I end up doing business with them. Of course you have to live up to the referral, if you were introduced as "the best", you better by the best. Most of these folks won't give you a second chance.

As far as sales books go, I still really like "SPIN Selling". "Selling to VITO" was popular for selling to the c-suite. I read it years ago but found it a tad shallow, iirc.