re: 70% of Young Americans think we should be allowed to own Assualt Rifles

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But pull something like "assault weapon" out of your fourth point of contact, get the willing and ignorant press to go out there and fire up the ignorant masses - BOOM - now you're getting somewhere.

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I have emboldened the relevant part of your statement.

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It doesn't appear to be working, though, as the black rifle is more popular than ever.

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Perhaps the masses aren't as ignorant as you imply. Or MAYBE, people see the term, 'assault weapon' and think, "Oh cool! I want one!" there's nothing inherently wrong with that.

So why all the hysteria over the term 'assault weapon'?

Here's another term made up by the US government:

Latino.

Does it have no meaning? Is it arbitrary? Do people now refer to themselves as 'Latino/Latina'?

It doesn't matter why a term comes into our lexicon, what matters is how we use it. And the government cannot dictate how we use a word - unless we allow them to.

Calling something an 'assault weapon' has no inherent value judgment, DEMONIZING assault weapons DOES. I refuse to submit to the demonization of 'assault weapon'. I think they're cool.