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Pelicans Live Case at LSU
Posted on 2/25/14 at 12:52 pm
Posted on 2/25/14 at 12:52 pm
I'm in an online marketing class at lsu and the pels are coming in in a couple of weeks to pick our brains about why their mobile site gets way more traffic than the website. I think it's because pels fans tend to be younger and more on the go. If y'all have anything you'd like to contribute or for me to talk to them about besides cleaning house and killing Eric Gordon, let me know on here.
7
Posted on 2/25/14 at 12:58 pm to tigershornets
They have 82 games and I'll bet lots of people are checking the schedule and so on from their phone.
Posted on 2/25/14 at 1:11 pm to tigershornets
quote:
why their mobile site gets way more traffic than the website.
I don't use the Pels website much at all, I do use their App some though. I'm not sure if that counts in their stats or not, but when I use it, it's often to keep track of the game when I can't watch, or to read the recaps. It's just easier to read those on my phone because it's usually at night when I'm not on my computer.
quote:
They wanna know how to drive more people to the desktop site for the pels so they can make more money off of advertisements.
Do they differentiate between phones and tablets, because the desktop is dying for home computing. Their best bet is to show ads when they detect a tablet.
This post was edited on 2/25/14 at 1:13 pm
Posted on 2/25/14 at 1:16 pm to tigershornets
Tell them that the fan base is less enraged by seeing the name Monty Williams on a smaller screen.
Posted on 2/25/14 at 2:51 pm to tigershornets
According to PT, "Monty Williams is an idiot" is the answer to everything. I'm going with that
This post was edited on 2/25/14 at 2:52 pm
Posted on 2/28/14 at 1:53 pm to tigershornets
Here's a stat that might be of use.
Again, desktop is going away for home use. The Pelicans need to learn to add value to the mobile experience rather than hoping they can turn back time.
quote:
MIT Sports Conf. ?@SloanSportsConf 1m
@StubHub: Our traffic driven by mobile is ~50%, and ~40% of customers are purchasing within 72 hours of an event #SSAC14
@smithjt1: Mobility changes consumer behavior because of the convenience #SSAC14
Again, desktop is going away for home use. The Pelicans need to learn to add value to the mobile experience rather than hoping they can turn back time.
This post was edited on 2/28/14 at 2:03 pm
Posted on 2/28/14 at 2:21 pm to tigershornets
Twitter goes a long way.
They should tease stuff on twitter with direct links to the website. Player interviews, player and coaches profiles, upcoming promotions, behind the scenes stuff, profile the dancers, parking tips, etc
Their website sucks. They had like the 2012 media guide up for a year or two after the season ended. They should have email and phone numbers for all ticket reps and their hire ups. Make shite accessible
They should tease stuff on twitter with direct links to the website. Player interviews, player and coaches profiles, upcoming promotions, behind the scenes stuff, profile the dancers, parking tips, etc
Their website sucks. They had like the 2012 media guide up for a year or two after the season ended. They should have email and phone numbers for all ticket reps and their hire ups. Make shite accessible
Posted on 2/28/14 at 3:10 pm to tigershornets
Free stuff everyone loves free stuff
And a better app
And a better app
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