re: Buga Nation is now selling clothing apparel

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NCAA can't regulate a business his parents chose to start before he became a student athlete.

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They won't regulate the business, but there are rules against what an athlete and his "family" can receive money for. One of the things they are prohibited from doing is making money off the student-athlete's likeness. The Johnny Manziel thing is a great example. They are allowed to trademark "Johnny Football" and had to spend large amounts of money protecting the trademark, but Johnny nor his family could make a profit on the name and still maintain his amateur status (the autograph thing clearly is a whole different issue).

There have been a string of twitter endorsement deals for high school recruits, so I believe there is some gray area before the kid becomes a student athlete.