DOTD taps ads as source for new revenue

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Motorists soon may see an explosion of advertisements plastered on state roads, bridges and rest areas in Louisiana’s latest bid to raise cash during lean times.

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The state already faces a $12 billion backlog of road and bridge needs.

However, any money raised through advertisements would be used to defray agency operation expenses, not trim the state’s staggering backlog.

“If we find someone to sponsor a rest area, we would use the money to offset our operation costs of that rest area,” Desselle said.

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