re: One week into the season, opinions on the rebrand so far.

It's not going to change appreciably, so opinions likely do not matter that much.

Given the amount of gear out there and the amount of time people have had to buy it, it seems like most locals who support the team also support the rebrand. The ones who do not, you'll find posting in this thread or ones like it spouting nonsense in a misguided attempt to explain their preference (like anyone has to really justify liking something or not) or sounding like someone who didn't do so well or project runway.

Blah blah this accent, blah blah font, blah blah woodgrain... Whatever.

Learn to like this to team, learn to like another (and post there), or continue to sound like a disgruntled interior decorator who really doesn't realize the true misery of being a sports fan. Those seem to be the options.