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Posted on 8/7/13 at 8:41 am to aVatiger
Yeah its WAY up there.I was wondering if they are sharing the costs with Peak as co-primary sponsors.
Posted on 8/7/13 at 8:59 am to aVatiger
quote:quote:
quote:
Its probably in the 500k range to be on the hood,side skirts,and deck lid.
That's the minimum, I'd say they forked out 2-3 mill for all that.
I did some research on car sponsoring for Nascar.
There are so many variables that go into a sponsorship. Neither of the dollar amounts suggested would surprise me.
I was looking at sponsoring a car for Richard Childers Racing for the 2013 season at the end of last year. A single race sponsorship can be difficult depending on what the primary sponsors have committed to doing for the season.
In the end we could not come to an agreement for a car sponsorship but did do a different form of sponsorship.
Edited to add:
In some cases the primary sponsor will cut additional deals with the other companies. As in this case Peak may have paid a portion of the sponsorship with A&E agreeing to pay a portion and A&E also giving Peak commercial time on the station. Possibly doing the Duck Dynasty show.
Also need to consider that "Duck Dynasty/The Robertson" may be used for promotion of Peak products. Then there is the all the crap that they sell at the track. There may be a full array of Duck Commander #15 crap that will be sold this weekend with the profits being split many different ways.
This post was edited on 8/7/13 at 9:05 am
Posted on 8/7/13 at 12:58 pm to aVatiger
quote:
That's the minimum, I'd say they forked out 2-3 mill for all that.
That's per race a lot of times.
This post was edited on 8/7/13 at 1:00 pm
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