re: Pic of New Big 12 logo

It seems the Southeastern Conference is slowly evolving into the SEC. I'd hardly be shocked that in 10-20 years they dump Southeastern altogether as it's rarely said any more. It's a fairly easy evolution and it may already be planned as we no longer spell out the name on the logo and that changed relatively recently. From 1992 til 2007 this was the official logo



It seems the Pac is doing the same as nothing says Pacific-12 Conference, which is their official name. They have essentially dropped Pacific and solely use Pac. This would be more of an issue had the Pac-16 idea come to fruition with midwest teams playing in a Pacific labeled conference. It seems both conferences have positioned themselves to officially change the name, should it ever become ridiculous like the Big 10 and Big 12 have become, and do so in a way that won't harm the brand at all.