re: Apple is approaching $400....would you buy it before earnings?

This is true, but Apple has a powerful brand that is much more powerful than most are accounting for. Im a foreigner and when I visit my country, apple is a sign of wealth so many have it simply for that and many strive to dump their other phones to get an apple phone but they are not subsidized like they are in the US and are thus unaffordable.

Obviously they haven't announced anything new and obviously they are being punished, now Im not a market expert or anything but that's fine in my book, Im buying more everyday bc I know they're not going out of business anytime soon. Frankly it's silly, I own 4 convenience stores that gross about $20M a year in sales, now if sales don't hit $22.5M this year is my business worthless? I mean apple did just net $13B in the last quarter, NET PROFIT, and thats what the market called an off quarter bc they missed estimates. I don't know who on earth feels a $13B profit is missing anything.As of now the market is valuing apple as worthless, saying its sales will go down, its margins will do down and at 6x earnings minus cash, in reality it is a phenomenal VALUE play at these levels. You buy it, sit on it, and great, sales go down and they still profit $10B its a profit a big one too!!!! If they raise the dividend you win, if they fire tim cook you win, if they release a revolutionary product you win......with their sales, this isn't going to $100 or $200 bc frankly at around $175-200 apple would probably use their cash and go private.

The lack of innovation is alarming but you can't release groundbreaking products like the iphone or ipad every other year, it just doesn't happen. How many items like the ones I just listed have other companies launched recently? Let's see how many units google glass sells in the first 2 years after launch. Microsoft launched stores? where i am, the apple store is packed, the Microsoft store you can walk in and it's just another store, no swarm of people.

Bottom line is if you like it, buy it, buy what you see, not what you hear, and I see apple kicking arse and taking names, I dont care what analysts or people are saying, buy when there is blood on the streets.