re: EA named the worst company in America...again

EA has an inferiority complex and is the perfect target for this kind of poll. Nobody reasonably expects Bank of America, Ticketmaster, et al. to pay attention to consumer ratings, much less respond with hilarious quips we can all mock like EA's representatives often do.

With two of these "awards" in a row, and the unfortunate company gradually losing profitability, the message seems like it is sinking in. Red herring LGBT deflections aside, EA executives know they are swimming in shite right now and at some point they are either going to have to acquiesce to at least some consumer expectations or implode.

EA is also being judged by its intentions and not its results. If a banking corporation behaves unethically, the consequences are generally more catastrophic than if a video game publisher behaves similarly. That will not stop people from judging them to be the same, anyway. For some, fricking over the consumer is fricking over the consumer - equivalence regardless of what your belligerence actually yields.