re: If you had 5-10k to invest and you were in college now..

amazon's PE is a product of accounting trickery.....I was fooled too early on, but I read more and more, amazon in reality is using all profits to build distribution centers to make delivery faster and cheaper....the time is coming when next day delivery will be here and when it is AMAZON wil dominate....look around you, everyone I know is using amazon prime for everything shopping wise, its tentacles are everywhere