re: If you had 5-10k to invest and you were in college now..

quote:

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DO NOT DRIP COKE its trading at 20x earnings

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Ok, if he was gonna dump a bunch of cash into 1 stock all at once, and NOT Dollar Cost Average, I'm 100% in agreement with you, COP is a better deal than KO right now. But if he's investing in lump sums, then he shouldn't use a DRIP to buy shares, he should just use a brokerage instead of getting FEE raped. And besides DRIPs are way too slow to take advantage of mid day buying opportunity. A DRIP is designed for regular monthly investments, set amount, using dollar cost averaging.

If I'm looking to buy a lot of shares at once, I use my brokerage. If I'm looking for a place to put $50/month to "set it and forget it", a DRIP is a great option.