re: BIG10 reaching out to UVA,UNC & Georgia Tech

I understand your point about demand. I do think that you'd be surprised at the number of Big Ten alumni living around Atlanta.

The fact is that the BTN has a deal with the cables companies that if there is a Big Ten team in the footprint then the BTN gets guaranteed money. I believe it is less that $1 a subscriber (not to the BTN but to the cable company). The BTN will be added to the lineup if there is a team in the area. It may be an ala carte item for the consumer but there will be a payout for every consumer whether they choose to subscribe or not.