re: Super Bowl ratings have come in

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The 2010 World Cup Final pulled a 6.9 on ESPN, 24.3 million viewers.

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Not according to this article:

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Sunday’s 2010 FIFA World Cup Final on ABC – a 1-0 victory by Spain in extra time over the Netherlands – ranks as the most-watched Men's World Cup game ever. Based on Fast Nationals from The Nielsen Company, ABC's telecast delivered an 8.1 household rating, 9,389,000 households, and 15,545,000 viewers for the two-hour game window (2:30-5 p.m. ET). Only the 1999 FIFA Women's World Cup Final (U.S.-China from the Rose Bowl) averaged more households and viewers for a soccer game – 11,307,000 and 17,975,000, respectively.

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Just to give you some context - the 2010 World Cup Final drew only 3 million more viewers than the Alabama-LSU game this past season.

The 1999 Women's World Cup remained the most watched soccer match in U.S. history until the 2011 match between the USA and Japan.