re: Whiskey/Bourbon/Scotch appreciation thread

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Link?

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Officials from Heaven Hill have since stated the move was to standardize the look of the labels across all Elijah Craig products. That may indeed be the case. But with rumors circulating for the past several months that the supply of Elijah Craig at 12 years old in its price point were in danger of running thin, it can be no coincidence that Heaven Hill has de-emphasized the age of Elijah Craig- once amongst its most prominently stated attributes. If, as Heaven Hill has stated, the object was to emphasize the differences between each offering (small batch, single barrel, and barrel proof), they have a funny way of doing that, as the font and size of the “Small Batch” writing doesn’t seem to have changed. The only change seems to be the removal of the large red font “12” that has been replaced by a small drawing of a barrel, which in no way accomplishes what Heaven Hill says they are aiming for. Yes, my fellow bourbon lovers, it appears Elijah Craig 12 Year Old bourbon will soon be just another in a long list of ageless bourbons.

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LINK

Its sepcualation, but why make the change?

I don't believe it is to keep their labels looking unified.

ETA: Could be just unification though, I would hope so.