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re: MSFT Update: Looking worse quicker than I predicited
Posted on 1/11/13 at 2:18 am to nolanola
Posted on 1/11/13 at 2:18 am to nolanola
Wow, this isn't good for Windows RT tablets. I think it is telling when one of your biggest OEM partners says they don't want to spend the time and money to educate the customers on what Windows RT is because it is so confusing.
Samsung won't launch Windows RT tablets in the US, blames confusion and weak demand
quote:
"When we did some tests and studies on how we could go to market with a Windows RT device, we determined there was a lot of heavy lifting we still needed to do to educate the customer on what Windows RT was," noted Abary. Consumer education is something that Microsoft has had to struggle with for both Windows 8 and Windows RT, and it looks like this is a direct consequence of that. He added that Samsung was also not willing to bring the Windows RT tablets to market with the compromises it would need to make to hit the lower price point expected from RT tablets. "We didn't necessarily attain the price point that we hoped to attain," Abary said.
Samsung won't launch Windows RT tablets in the US, blames confusion and weak demand
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