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re: Help buying a new truck.
Posted on 12/27/12 at 8:55 pm to jimbeam
Posted on 12/27/12 at 8:55 pm to jimbeam
I read an article a while back basically about a journalist that went undercover and worked at a couple dealers over a 6 month or so period. It was long but a good read, ill try to find and link it.
1
Posted on 12/27/12 at 8:58 pm to Tigerholic
That's the book I was referring to. Some good stuff in it; Some bad. The auto industry today is different than it was even five years ago. Dealers want and need your business. New car purchases are also easier than they have ever been with internet access. You can request a quote and within an hour have 5-6 quotes from dealers. Makes it very easy. Salesman are paid on volume, volume bonuses. New car profit margins are also smaller than they ever have been so everyone wants volume.
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