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re: Big Beer dresses up in craft brewers' clothing
Posted on 11/16/12 at 11:42 am to BugAC
Posted on 11/16/12 at 11:42 am to BugAC
Good article, but I can only blame BMC so much. Really it comes down to the customer and what they "enjoy." Ultimately, the success of BMC has more to do with consumers' lack of taste and/or knowledge of what good beer is and less to do with fraudulent marketing strategies.
2
Posted on 11/16/12 at 11:57 am to Rohan2Reed
you also have to factor in price. drinking fine craft beers is expensive. for those PJ types who bang down a 12 pack every night, they would go bankrupt drinking craft beer, and drinking 12 DIPA in one night would mean too many hangover leading to no jobby
Posted on 11/16/12 at 1:14 pm to Rohan2Reed
quote:
Ultimately, the success of BMC has more to do with consumers' lack of taste and/or knowledge of what good beer is and less to do with fraudulent marketing strategies.
The latter has a lot to do with the former. If someone is ignorant of something and they can take advantage of that to make more money, you damn sure know they will.
It's deceptive, but it's not illegal. It's up to the consumer to make the choice. It wouldn't be the first time the American public has been deceived about a food/drink product and it won't be the last.
I feel like you can usually tell when a new "craft" beer is BS just by the name/packaging. Henry Weinhard's just sounds corny and made up. It sounds like something some marketing firm was paid way too much to come up with. Same with Shock Top.
This post was edited on 11/16/12 at 1:17 pm
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