re: Is the Formula one race in Austin going to be another failure?

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The schedule is determined completely by commercial interests, and by that I mean F1 doesn't care about attendance or local TV ratings,

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I saw a documentary on youtube where Frank Williams said that F1 could care less about the fans at the races, just as long as the sponsors get shown to an international audience via TV.

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As for "sophistication," are the race fans in Malaysia, Korea, China, Turkey, Abu Dhabi (UAE), Bahrain, or India more sophisticated about racing than Americans? Of course not, none of those countries have a history of motorsport

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Excactly, your typical American race fan would have little trouble figuring out the so called "sophistication" of F1 racing. Hell my son understands it very well and he is only 10.