Thoughts on Anthony Hawkins- WR Cincy

I picked him up and stashed him in my PPR league 2 weeks ago after he had 9 receptions in his first game. Since then, he has a td in every game. The problem is, I cant see him playing over any of my 3 starters Ant. Brown, Maclin, Austin (Amendola started this week instead of Maclin).
I figured him to be a great PPR player, but then I just looked at my non PPR league WR points, and he is #3 behind A.J. and Calvin.

Has anyone used this guy?