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re: The Watch
Posted on 7/28/12 at 7:15 pm to saintsfan22
Posted on 7/28/12 at 7:15 pm to saintsfan22
quote:
Looks like crap from the commercial. Why are aliens in this movie?
Was originally named The Neighborhood Watch but they had to change the entire plot/script and name because of the Trayvon Martin shooting.
I don't invest in comedy reviews that much. I'm there for popcorn and laughs. Not to mention, Vince Vaughn is my hero and the new guy Richard Ayoade looks hilarious.
This post was edited on 7/28/12 at 7:21 pm
Posted on 7/28/12 at 7:31 pm to West Texas 33
quote:
Was originally named The Neighborhood Watch but they had to change the entire plot/script and name because of the Trayvon Martin shooting.
No, they only changed the name. There was no plot change
Posted on 7/28/12 at 7:36 pm to West Texas 33
quote:
Was originally named The Neighborhood Watch but they had to change the entire plot/script and name because of the Trayvon Martin shooting.
pretty sure they just changed the title.
from wikipedia:
The film's marketing campaign was affected by the 2012 shooting of Trayvon Martin by a neighborhood watch member. As a result the campaign was refocused on the alien premise instead of the film leads, and the film name was changed from Neighborhood Watch.
The Neighborhood Watch marketing campaign began on February 29, 2012, with the release of a teaser poster, trailer and the unveiling of the film's website, jointhewatch.com.[44] On March 27, 2012, it was reported that 20th Century Fox had the poster and trailer removed from Florida theaters in response to the increasing controversy concerning the February shooting death of Trayvon Martin in Sanford, Florida by neighborhood watch captain George Zimmerman. The trailer featured Hill, imitating a gun with his hand to pretend to shoot at teenagers, while the poster featured a bullet-ridden, alien-themed neighborhood watch sign. According to insiders, Fox intended to move into the next phase of the marketing campaign as soon as possible, focusing on the film's science-fiction aspect, while replacing the previous posters with images of the cast.[45][46] Fox maintained that the July 27, 2012, release date would remain unchanged by the Martin case or the marketing changes.[47]
In a statement about the changes, Fox said: "We are very sensitive to the Trayvon Martin case, but our film is a broad alien-invasion comedy and bears absolutely no relation to the tragic events in Florida… these initial marketing materials were released before this incident ever came to light. The teaser materials were part of an early phase of our marketing and were never planned for long-term use."[45] The new alien-focused campaign began on May 4, 2012, with the release of a new trailer, coinciding with Fox changing the film's name to The Watch, to further distance the film from the Martin case.[31][3]
Posted on 8/4/12 at 6:13 pm to West Texas 33
quote:
and the new guy Richard Ayoade looks hilarious.
oh you mean maurice moss?
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