re: Is this offensive? Or just the P*ssification of America?

It's always the vocal minority, no pun intended, that are always complaining about tiny shite like this when there are actual racial issues happening in America.

Ben and Jerry's, being the smart multi-national corporation that they are, are just apologizing preemptively to avoid any further bad press that will effect their brand image.

Of course they could have avoided all this with just a bit of forethought and sensitivity, unless you subscribe to the belief that there's no such thing as bad publicity.