Here is the response I got from the e-mail I sent yesterday. I guess I would just like to see the helmet logo used as our primary logo. Nice rapid response from Brian. I would imagine he has copied and pasted this e-mail many times before....

Nick,
LSU truly appreciates your comments about the brand identity that was
released in July 2002. Over the last nine years, LSU has received both
positive and negative comments concerning the new logos. Overall, the
University is very pleased with its visual identity, as it has served to
effectively promote and expand LSU's brand throughout the national
landscape over the last 9 years.

I have attached the current LSU art sheet so you can reference the
current brand identity of the University. Through the brand identity
process, LSU created a family of logos, whereby the primary mark can be
broken up into individual elements/marks. Due to this fact, some fans
have gravitated towards the new LSU wordmarks, while others really like
other the new tiger head that was created. There are now over a dozen
marks to choose from that are used to represent LSU, and many of these
marks contain elements that resemble the other. This is an outstanding
feature that makes these marks unique, and adds to the long term value
of the marks.

LSU has also seen a significant response from the fans with regard to
LSU's brand identity relative to the products' success in the retail
marketplace. In FY 2010-2011, LSU generated nearly $4.5 million in gross
royalties from the sale of officially licensed LSU products. This figure
represents a 423% increase when compared to FY 2001-2002. In the 9 years
since the brand identity was released in July 2002, LSU has generated
$31.3 million in gross royalties. To put that in perspective, LSU
generated $7.2 in gross royalties from the years 1981-2002.

In an effort to provide fans with a broader selection of LSU products,
the University participates in the College Vault program
(www.collegevault.com), a collection of vintage products which enables
select licensees to use the classic and historical LSU logos that are
shown on the attached College Vault art sheet. The College Vault
contains the images and logos exhumed from the collegiate archives which
have now contributed to the creation of unique vintage-inspired clothing
and accessories. The College Vault brand assures consumers that such
items are officially approved and authenticated by colleges,
universities, football bowl games, the NCAA, and other collegiate
institutions. I recommend you visit local retailers such as the LSU
Bookstore, the LSU SportShop, and many other retailers listed on
www.LSU.com to find products that are currently available within the LSU
College Vault program.

Thank you once again for your continued support of LSU. LSU appreciates
your passion as a Tiger fan. Have a great day

Brian Hommel
LSU Trademark Licensing
330 Thomas Boyd Hall
Baton Rouge, LA 70803

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