re: Why cant LSU create a cool traditional logo that will stand the test of time ?

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The fact is that when logos change, revenues go up.

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That's usually the case. In LSU's case, it's hard to automatically make that case because the logo was changed in 2002 (as I recall) and LSU had just won the SEC for the first time in over a decade, and would win the NC the next year. Put another way, despite the fact that a great many tiger fans bitched about the logo from day one (I actually bitched about it from day -2 as I had gotten it e-mailed to me before the release) people bought tons of LSU products because the program was winning big time.

To this day, I think I have purchased 2 things with the new Tiger head on it, but have specifically sought out classic merchandise when available. that being said, I've always liked the Geaux font and thought they should have used it exclusively as a text logo rather than entire font class to be used all over. It takes away from when they simply use it for "LSU."